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E-Z DATA, INC. ACQUIRES LIFEMARKETS, LLC FROM GE FINANCIAL

For Immediate Release

Business Editors / High Technology Editors

Pasadena, CA and Richmond, VA, --August 1, 2002 -E-Z Data, Inc. and GE Financial announced today that E-Z Data, Inc. has acquired LifeMarkets, LLC, the Lynchburg, VA based provider of agency management software and transaction services. The combined organization creates an industry leading insurance distribution software provider serving more than 50% of the domestic brokerage general agencies and over 80,000 insurance agents worldwide.

"GE Financial recently acquired LifeMarkets with two goals," said Scott McKay, GE Financial's Chief Technology Officer. "First, we wanted to provide continuity to our customers who are dependent on LifeMarkets for the success of their day-to-day operations, and second, we wanted to reposition LifeMarkets for growth by consolidating it with a financially strong technology company that can deliver industry leading products and services."

With the addition of LifeMarkets, E-Z Data now has technology solutions for agents, agencies and carriers enabling every component of the insurance distribution process from contact management to sophisticated database mining. E-Z Data has served the insurance agency market since 1986 and now has more than 200 developers focused on building web-based solutions for all facets of the insurance and financial industries.

"We see a tremendous synergy between the two companies," said Dale Okuno, President of E-Z Data. "LifeMarkets is the major player in agency management software and data transmission services, bringing us 19 years' experience in agency management systems, a rich suite of products, and a great set of relationships with brokerage general agencies (BGA) and their carriers."

LifeMarkets customers will experience a smooth transition. Existing products and services will continue to be supported.

LifeMarkets, LLC, headquartered in Lynchburg, VA, provides agency management software and data transmission services to life and annuity carriers, general agencies and other distributors. LifeMarkets serves over 100 general agencies and approximately 20 life and annuity carriers.

GE Financial, part of the GE Insurance family of companies, provides products and services that help people invest, protect and retire. Its consumer insurance and investment offerings are sold through multiple distribution channels and include: life insurance, annuities, mutual funds, retirement investment plans, long term care coverage, supplemental accident and health benefits, auto coverage, and life style enhancement products like travel services and automobile clubs. Headquartered in Richmond, Virginia, GE Financial operates in 16 countries and has $119 billion of assets under management. For more information, visit www.gefinancial.com

Tom Topinka, GE Financial
Thomas.topinka@gecapital.com
804-662-2444

About E-Z Data, Inc.
Leading financial services organizations and top financial advisors worldwide rely on E-Z Data’s practice management, agency management, and CRM solutions to systematize proactive, hi-touch communication with clients, increase sales, and reduce operational costs. E-Z Data solutions are used by more than a quarter million financial services professionals and industry-leading firms including HSBC, M Financial, MetLife, National Financial Partners, ProEquities, Prudential, Royal Alliance, and Securian. For more information about E-Z Data’s solutions, go to www.ezdata.com or call 800-777-9188.

Contacts:

CaroleAnne Hardy
E-Z Data, Inc.
caroleanne@ez-data.com
626-585-3505

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